- A German based multinational company; the largest sportswear manufacturer in Europe and second largest in the world. The company laid its foundation in Herzogenaurach, Germany. They are one of the most famous manufacturers that designs shoes, clothing and accessories. Initially the business started on a very small scale by Adi Dassler along with his brother Rudolf Dassler in his mother’s wash kitchen. Addi Dassler registered the ‘Gebrüder Dassler Schuhfabrik’ in 1924. The name ‘ADIDAS’ is in the name of founder Adi Dassler.Jesse Owens, an American track and field champion, wore shoes that were allegedly a gift from Adi Dassler at the 1936 Berlin Olympics. Owens' medal-winning accomplishments boosted Dassler's brand popularity around the world. Adi and his brother Rudolf ("Rudi") worked hard to restore the Dassler firm after World War II, but by 1948, a personal rift between the brothers had become unfixable. As a result, the group was divided into two: Rudi's became Puma, and Adi's became Adidas.The very initial motive of the company was to provide athletes with the best possible equipment.The headquarter located in Herzogenaurach, Germany involve team consist of people from 100 different nations. During the 1950s, Adidas experienced steady growth as association football (soccer) players turned to the company's light-weight shoes with screw-in cleats.The company's marketing strategy is focused on aggressive advertising. The success of Adidas goods is based on this principle. Adi Dassler devised a big invention for any sporting event that takes place around the world. This added to the evidence of Adidas' dominance in sportswear and clothing.Adi Dassler was in close touch with every competitive athlete in every sport category, and so as a consequence, he created perfect shoes for nearly every sport. As a result of his son Horst's creation of this niche, the company became the world's leading innovator and manufacturer of sportswear and apparel. In 1963, the company launched a range of sports goods, including soccer balls. Adidas started producing footwear four years later. For several years, Adidas was the most well-known brand of athletic footwear, but as competition grew, so did Adidas' market share during 1970s. Adidas brands have long been identified by a three-stripe logo, which is still present in the company's newer "trefoil" and "mountain" logos. Adidas' largest target market, as detailed in its strategic marketing plan, is the 20- to 29-year-old age group of athletes or sports enthusiasts. The organization is concentrating on attracting and improving its brand among the next generation of athletes aged 14 to 19. Currently, the company sells its goods under three different names. Adidas, Reebok, and TaylorMade-Adidas Golf are among these brands. The Adidas Group is a major participant and operator in the sports industry on a global scale. Asia, Europe, Latin America, and North America are the company's primary markets.